It’s no secret, everything is going digital. While many of the new internet markets are disruptive, and make older methods obsolete, nobody really seems to care all that much. Probably a lot of carriage-makers went out of business when Ford came out with the Model-T, and those who don’t adapt to the new technology driven world may suffer the same fate. Even old and well-established business models such as hotels and taxi cabs are beginning to be subverted by internet-based companies like Uber and Air B&B. That’s evolution, adapt or fade away. The same thing applies to marketing and PR firms, as the way people get information has changed drastically, these organizations have had to also shift their focus drastically away from their old ways, to new methods involving heavy concentration on utilizing the internet, and in particular social media. Doing so has created enormous opportunities for the tech-savvy marketeers, and enormous problems for any PR people not willing to get with the program and keep up with the times.
This has led to the formation of a new type of organization, blending marketing and PR into one primarily web-based service, the social media management company. This type of company represents the new approach that is necessary to give businesses the competitive edge in today’s technological world. It combines all of the best elements of marketing and PR into a single service that will effectively manage every aspect of a company’s public image, and this new model is doing just that for many companies today, and doing it quite well. The internet by its very nature is an extremely useful marketing and PR tool, and for those who know how to use it, the world of internet marketing is their oyster. And the pearl in that oyster is social media.
Social media has in the past ten years become perhaps the most significant part of the internet, at least in how we use it to relate to each other. It has changed how we keep in touch with our communities, and how we share our deepest thoughts and interests. If you hear of something that really intrigues you, what do you do? Do you start calling up a list of friends and tell them about it individually? No, more likely what you will do is in some way share your find on social media. Now consider that this is true of most people, and that the thing in question that they have found could very well be your business, and it becomes clear why this is important for marketing. Social media fundamentally makes word-of-mouth into no longer just a minor factor in any overall marketing scheme, but a major element of success. In an age when anything that peaks enough interest can “go viral,” being able to harness that force is a huge part of what social media marketing is all about. When done well, it can spell enormous success for your business.
In order to be done well, it’s important to hire an organization made up of professionals who specialize in using the enormous possibilities the internet holds towards the ends of your business. You might be able to manage a Facebook page, and a twitter feed, and make a basic website, but could you do any of those things half as well as a social media management company would? Unless you have already worked for one of these companies, then it’s doubtful. Just as you pay a plumber to do the plumbing, an electrician to do the wiring, and a doctor to take care of your health, you should hire a social media marketing agency to take care of all your internet, and other related marketing and PR needs. Whatever money you have to invest in their services will certainly pay off in the level of new and returning customers they help you to acquire and maintain.
No matter what your business may be, if it has any level of interaction with the public, and therefore any level of concern for public image, then hiring an internet based public relations company of this sort is in almost every case the wisest choice possible. Even if you were to hire your own social media marketing team, they would be very unlikely to have the same level of expertise that an already established social media marketing firm would have, and ultimately the price you would pay in the form of their salaries and benefits plans would make the prospect less cost-effective. However you look at it, hiring a social media marketing agency is the best guarantee for success that any business today has for satisfying their internet marketing needs.